EXPLORING THE IMPACT OF SOCIAL CAPITAL ON ENTREPRENEURIAL ORIENTATION AND BUSINESS PERFORMANCE (Study on Members of MSMEs Communities in Malang)

Prakasa Yudha

Abstract


Studi ini menjelaskan hubungan antara modal sosial dan kinerja usaha dengan orientasi kewirausahaan sebagai variabel antara. Penelitian dilakukan di 4 (empat) komunitas Usaha Mikro, Kecil dan Menengah (UMKM) di kota Malang dengan populasi sebanyak 324 pelaku usaha. Penarikan sampel menggunakan teknik Proportional Cluster Random Sampling, melibatkan 90 responden yang tergabung dalam komunitas UMKM dan menggunakan kuesioner sebagai alat pengumpulan data. Hasil penelitian dapat diketahui bahwa modal sosial secara signifikan dapat memepengaruhi orientasi kewirausahaan maupun kinerja usaha. Orientasi Kewirausahaan juga memiliki hubungan yang signifikan terhadap Kinerja Usaha. Modal Sosial memiliki pengaruh lebih besar terhadap Kinerja Usaha melalui Orientasi Kewirausahaan sebagai variabel antara.

Kata Kunci: Modal Sosial, Orientasi Kewirausahaan, Kinerja Usaha, UMKM

ABSTRACT

This research analyzes the relationship between social capital and business performance with entrepreneurship orientation as an intermediary variable. This research was conducted in 4 (four) communities of micro, small and medium enterprises (MSMEs) in Malang city with a population of 324 business actors. Proportional Cluster Random Sampling technique was applied, involving 90 respondents who are members of the MSMEs community. The data was gathered through questionnaires. The findings showed that social capital significantly affects entrepreneurial orientation as well as business performance. It is also found that Entrepreneurship Orientation has a significant influence on Business Performance. Lastly, it is found that the effect of Social Capital on Business Performance was mediated by  Entrepreneurial Orientation.

Keywords: Social Capital, Entrepreneurial Orientation, Business Performance, MSMEs

 

 


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DOI: http://dx.doi.org/10.9876/10.9876/VOL1ISSN1978-743X

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